OUR STORY
Opito Bay Salt Company began with two people, a beach they loved, and a question that quietly changed everything.
Before salt became their life, Perry and Erin were working corporate jobs in Auckland. Both loved good food, the ocean, and escaping the city for Opito Bay — a spectacular stretch of Coromandel coastline.
The idea started simply. After a weekend away, Erin brought Perry home a box of artisan sea salt. That evening, after trying, both, were stunned by the different flavour real sea salt had and its impact on food. They wondered whether salt could be made from the beautiful waters of Opito Bay — and whether something so everyday could be crafted with more care, flavour, and connection to place.
The next time they were at the beach, they tried.
What followed was trial, error, patience and discovery. They left behind corporate certainty and committed to traditional solar evaporation, hand-harvesting, small batches, and no refining or chemical processing at there place in Opito Bay.
From the beginning, Perry and Erin wanted to create something from Opito Bay — using the pristine seawater while leaving no impact on the very special environment. Their slow process relies on sun, wind and time, allowing natural crystals to form while preserving mineral character and clean ocean flavour.
Five years later, Opito Bay Salt Company is helping change the way New Zealand thinks about salt. Real sea salt, made naturally, brings the taste of the ocean to the table. With a raft of awards for their salts and seasonings they now ship them around the world.
With a love for the Coromandel and local food production they source quality ingredients to combine and create interesting flavour combinations that reflect the abundance and diversity of New Zealand.
SUNSHINE + PATIENCE + LOVE
Each luscious crystal of 100% natural solar evaporated sea salt from Opito Bay has been carefully crafted through the combination of our three key ingredients sunshine + patience + love. After gathering pure sea water from one of Coromandel’s iconic beaches, the pristine Opito Bay. We settle, filter and carefully solar evaporate our salt in small batches to create soft, translucent crystals which bring out the coast’s unique minerality. Then we lovingly hand harvest each crystal and package in environmentally sustainable packaging to retain its quality. The result is an authentic and delicious premium sea salt with a satisfying delicate crunch that melts on your tongue delivering a well-balanced salty-minerally kick.
Our sea salt is renowned for its distinctive taste. We say it’s “Flavour shaped by the Ocean”. We also love to pair our special sea salt with local ingredients that complement its delicious character. Check out our award winning flavoured Opito Bay sea salts.
